In an exhausting world of rapid-fire trends and unsubstantiated hype defining one’s own sense of style has never been harder.  


Launched in 2016, new apparel brand SØRENSEN, created by Wayne Sørensen, formerly design director of Orlebar Brown, is challenging that with an updated approach to style based around core archetypes.

Harnessing a critical sense of authenticity the collection fuses manufacturing and styling references researched on historic workwear garments with personal items from Sørensen’s own archive, as well as key collaborative input from professionals currently working in each of the industries paid tribute to.  

Created for men but also perfectly suited to women, the collection is helmed by a series of hero shirts, inspired by and named after each archetype.